About the company
BlaBlaCar is a carpooling service that enables people who want to travel to the same place at the same time to organize and travel together.
Case study
Figma
collaborative-work
new-feature
Iron hack
5days
ELISA S FERNÁNDEZ
UX Research
Empathy
Have you ever had a relatively close destination seem like a world away?
Problem Statement
People need more direct connections by car for routes that cannot be served by public transport.
74% of respondents believe they would get to their usual destination much faster by car.
54% of respondents spend between 2 and 3 hours commuting to and from work.
Competitive Analysis
User Persona
Oliver is a nurse residing in Yecla without access to a car. He frequently needs to commute to various hospitals in Alicante. Unfortunately, his town lacks efficient transportation options and doesn't have public transit available.
I hate bothering my family or friends to take me to work